BOSTON, Nov. 19, 2008 — The need for speed — and accuracy — has never been greater than in today's technology-driven world of architecture and design. Understanding the pivotal role of technology, particularly in the design and specification process, The Mohawk Group will showcase its recently introduced Drag and Fly™ — a first-of-its-kind "drag and place" software for carpeting images at the 2008 U.S. Greenbuild International Conference and Expo (Greenbuild), Nov.19-21 in Boston (booth #1022). The easy-to-use, time saving, Web-based application provides architects and designers with an arsenal of high-resolution images from all of the company's brands, allowing for sustainable, on-the-spot, accurately-scaled placement of modular carpeting images into 3D renderings or computer-aided drawings (CAD). Drag and Fly is currently live for Lees Carpets and Karastan Contract; Bigelow Commercial will follow.
"Until now, architects and designers used physical carpet samples to develop realistic renderings that represented their vision for projects," said Merrie Barnett, director of marketing, The Mohawk Group. "With Drag and Fly, they can now use the program's built-in intelligence to streamline the rendering process while maximizing design accuracy and minimizing waste. It's a win for not only everyone involved in the specification process, but also the environment."
With real-time, online access to high-resolution images of The Mohawk Group's modular carpet offerings, Drag and Fly users simply choose a carpet tile image, and drag and place it directly into their 3D rendering or CAD program. And with the ability to "install" the carpet in various ways such as quarter-turn or brick ashlar, architects and designers now have a more realistic visual representation of how the carpet tile will look in a particular project.
Soaring to New Heights
"Now more than ever, time is a priceless commodity," continued Barnett. "Drag and Fly helps save design professionals time while enhancing quality. In essence, this intuitive program is reducing the time and money spent on the rendering process while simultaneously improving the way our customers are doing business with their customers."
Drag and Fly offers instant access to accurate modular carpet images that are light balanced, color corrected and sized to scale with realistic representation of the pattern repeats. All images contained within the virtual portfolio of carpet are processed at 150 dots per inch (dpi) and are available for each of the installation formats recommended for a given style — helping to make 3D rendering faster, more accurate and more sustainable, since there is no need to ship multiple samples.
Providing users with the tools and tips necessary to successfully navigate the software, the user-friendly Web site also features free downloads of essential software needed for Drag and Fly to operate correctly with users' current networks. Enabling first-time users to master this easy-to-use program through a comprehensive tutorial, Drag and Fly is a must have for those in the architecture and design industry who develop 3D renderings and CADs.
About The Mohawk Group
The commercial carpeting division of Mohawk Industries, The Mohawk Group is a long-standing industry leader in sustainable floor covering solutions. Driven by a philosophy of "innovation that works" — for its company, its customers and the environment — the flooring manufacturer strongly focuses on environmentally sound practices, and innovative product and service solutions. For more information about Mohawk's sustainability initiatives, visit www.themohawkgroup.com or go to www.mohawkgreenworks.com.